SAINSBURY'S SLASHES THE COST OF A FREDDO TO ITS ORIGINAL PRICE OF 10P
- Britons can get a hold of a Freddo bar for a nostalgic price of 10p at Sainsbury's
- READ MORE: Aussies in shock by Freddo Frog's 'skinny, wide-eyed' makeover
Freddo is making a short return to its original price of 10p as Sainsbury's celebrates 200 years of Cadbury.
The supermarket's Nectar customers can save big on popular products from the leading British chocolatier this week.
The promotion includes sizeable savings of up to 60 per cent on fan favourites including the popular Cadbury Dairy Milk Freddo, Cadbury Dairy Milk and Cadbury Milk Tray.
Sainsbury's shoppers can benefit from the sensational prince cuts if they've got a Nectar card, which will give them access to savings across selected products from April 17-23.
The deals will be available both in store and online, with Freddos costing 10p once again, whilst the trusty 110g bar of Dairy Milk will be just £1.
There's also 20 per cent off Cadbury Fudge multipacks and more than 50 per cent off Milk Trays, which will cost £3.00 with Nectar Prices.
Additional Cadbury favourites will have further savings of up to a third off until May 7 with Nectar pricing.
Further cuts include over 30 per cent off Cadbury Mini Roll Cakes, plus over 15 per cent off Cadbury Flakes and Curly Wurlys, to name a few.
Rachel Clark, Director of Grocery for Sainsbury's said: 'We're delighted to be celebrating such an iconic moment for Cadbury and its milestone of 200 years as a loved chocolate brand.
'We know that our customers love Cadbury so we're very excited to be offering market-leading prices across selected Cadbury products, with savings of up to 60 per cent off with Nectar Prices!'
All existing Nectar customers need to do to benefit from Nectar Prices is scan their app or swipe their card at checkout to get the savings.
Customers shopping online will have their discounts applied automatically if their Nectar and Sainsbury's accounts are linked.
This comes after an heir to the Cadbury dynasty revealed how he created his own £14million chocolate business without a penny of the £4.6billion fortune his family created.
James Cadbury was the target of playground taunts such as 'Curly Wurly' when he was a child on account of his surname, but now he's had the last laugh after following in the footsteps of one of his ancestors.
The 37-year-old's great-great-great grandfather John Cadbury set up the family's business in 1824, and it has since gone from strength-to-strength, becoming the most popular chocolate brand in the UK.
However, due to his family's Quaker traditions and philanthropy, James hasn't benefitted from the multi-billion pound company that dominates confectionary in Britain today.
That hasn't stopped him making his own way into the world of chocolate, and he has now set up his own successful business through his own hard work - and even spurned the advances of admirers from Dragon's Den.
Speaking to The Sun, James revealed a passion for chocolate and his family's history prompted him to set up Love Cocoa, a confectionary firm which plants one tree for every bar sold.
The chocolatier took a circuitous route to business success though, as despite growing up five miles from the Bourneville factory where the now American-owned Cadbury still makes its products, he had no shares in the company.
James initially went to work for a pension fund, but after seven years in finance decided he wasn't cut out for it and changed tack to something closer to home.
After going on gardening leave, he set up Love Cocoa with a Virgin StartUp loan worth £25,000, and backed this up with £25,000 of his own savings.
At the moment it exports to more than 10 countries, and has already planted over 1.6million trees, as he takes his family's chocolate-making history to the next level.
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